12/25/2023 0 Comments 25 slack emojis la croix![]() You can buy needlepoint depicting its neon cans. National Beverage, the company that makes LaCroix, has seen its stock soar. Weiss-Hills describes her relationship with the water as "kind of an addiction," and she's not the only one. When Weiss-Hills's co-workers sampled 17 different water brands for a taste test, they challenged her to pick LaCroix out of the lineup - and she did. "I always say if I could ever have a fridge where all I had to do was fill it with my favorite beverage, it would be lime LaCroix," said Samantha Weiss-Hills, partnerships editor at the food website Food52. I was baffled: Who turned this humble Midwestern seltzer into a status symbol? If you say "LaCroix" to a youngish urban professional, be ready for a possible explosion of enthusiasm, as if you'd shaken up a can of carbonated water. ![]() The Awl and Time Out New York ranked its flavors. The New York Times published an essay raving about it. Then sometime in 2015, LaCroix - lightly flavored, sugar-free carbonated water wrapped in a garish can - became an unlikely breakout hit. ![]() But most trends trickle inward from the coasts to the Midwest, not the other way around, and so LaCroix's first 30 years were spent under the radar. They knew a good thing when they found it, and they were a loyal audience. Long before the girls wearing "LaCroixs Over Boys" T-shirts this summer were even born, LaCroix was beloved by health-conscious, budget-wise women in middle America. For the first few decades that LaCroix sparkling water existed, the Midwestern moms who drank it had it all to themselves. ![]()
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